DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  A down night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  FOX had the biggest hit of the night, but still didn’t have a great evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

      NETWORK FINALS:  CONVICTION and THE ODD COUPLE fell 0.1 in final numbers.  After adjustment for the Houston MONDAY NIGHT FOOTBALL simulcast, SUPERGIRL dropped 0.1 and JANE THE VIRGIN fell 0.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s experiment with stripping all 10 episodes of comedy […]

  Not much movement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

The AUDIENCE MAP series continues with a look at the detailed demographics for FOX’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  BROADCAST FINALS ABC:  Reruns at 0.43/0.41/0.35. CBS:  Reruns at 0.26/0.26/0.21/0.18. NBC:  US OPEN coverage at 0.37. FOX:  Reruns at 0.15/0.16/0.16. CW:  Reruns at 0.04/0.05. TELEMUNDO:  TOP CHEF VIP gained 0.02 to 0.21, BETTY EN NY was steady at 0.13, and SECRETOS DE SANGRE ticked down to 0.12. UNIVISION:  A CONCACAF match at 0.81.   […]