FLIRTY DANCING didn’t dazzle. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  With live coverage of football and President Obama’s address to the families of Newtown, last night’s ratings won’t really be clear until final numbers are released tomorrow.  What follows is a very preliminary account. CBS:  The SURVIVOR finale had the advantage of a huge (8.5) lead-in from an afternoon NFL overrun, and it’s currently […]

        NETWORK FINALS:  FOX’s NFL PLAYOFFS game adjusted to 10.5.  In addition, BOB’S BURGERS adjusted to 2.1 and BLESS THE HARTS to 1.0.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s THE OUTSIDER premiered at an OK 0.18/0.15.  By comparison, WATCHMEN launched at 0.25. Starz’s […]

  Night 9 of the OLYMPICS is typically steady (aside from a big bump in Beijing), and that was true this year as well.  (NOTE: Local preseason NFL preemptions may shift ratings when final numbers are released on Tuesday.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]

Not a good night for newcomers. NBC:  Even though THE BIGGEST LOSER was steady from last week at 2.4, DECEPTION fell a heavy 0.4 to a third-place 1.6 in its hour.  Worse yet, it slid during the course of the broadcast, with a 1.5 at 10:30PM suggesting that it hasn’t yet found its level.  At […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Compared to the return of Smash, the season premiere of Community looked like–well, a smash. NBC:  Were they just curiosity-seekers, intrigued by the show’s overhaul, or fans who will stick around?  We’ll find out next week, but for one night at least, a network desperately in need of good news got a bit, as COMMUNITY […]

February sweeps comes to an end. NBC:  The Peacock may have had a sweeps of historically awful proportions (as has been widely reported, this is the first time ever that a major English-language network has lost to Univision during a sweeps month–and it wasn’t close), but there was a tiny bit of good news last […]