It’s probably for the best that the new iteration of HIGH SCHOOL MUSICAL is aimed at streaming subscribers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

  To no one’s surprise, NBC has announced midseason sitcom launches that try to take maximum adventage of the upcoming Winter Olympics–and The Voice.  Starting on February 25, the first Tuesday after the Olympics ends, ABOUT A BOY and GROWING UP FISHER will air in the 9PM hour, running directly after the Tuesday edition of […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  CBS has reversed its previous strategy of launching GOLDEN BOY with two Tuesday airings and then moving it to the Friday 9PM slot.  Instead, the show will remain on Tuesdays, with that night’s VEGAS shifting to Fridays starting April 5 (after the network’s NCAA tournament coverage is over). It’s a “why not?” move for […]

NOTE: Local pre-emptions for breaking news coverage of Hurricane Harvey flooding in Houston (#8 television market in the US, with 2.2% of the population) and surrounding markets will distort the numbers below. The official broadcast program ratings will be available Tuesday morning, along with cable ratings for the GAME OF THRONES season finale and the […]

Here are the weekend sports ratings for Saturday and Sunday September 29-30, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, September 30-October […]

  The CMA AWARDS rebounded, to an extent. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS:  ABC’s NBA game was at 0.79.  NBC’s COMEDY & MUSIC SUPERFEST was at 0.23.  FOX aired PERFECT 10 at 0.09 and FIRST THINGS FIRST at 0.08.  On CW, the season premiere of MASTERS OF ILLUSION was at 0.05, and WORLD’S FUNNIEST ANIMALS ticked down to 0.07.   Broadcast Official Nationals Program Ratings […]