Sometimes a win can also be a disappointment. FOX:  AMERICAN IDOL was the highest rated show on the air last night, and gave FOX the nightly win.  But… its 4.4 was a series Wednesday low, down 0.3 from last week at exactly the point in the season where it should be climbing […]

  A night for classics, old and new. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

    A night for departures and arrivals..   CBS:  The 1-hour season finale of HOW I MET YOUR MOTHER (which disclosed not The Mother, but Barney’s wife) was up from recent episodes at 3.6, also better than last week’s 2 Broke Girls finale.  The 2 1/2 MEN season finale was even with recent weeks […]

>AMC’s Walking Dead remains the top-rated cable program with Adults 18-49 this past week, settling down from its lofty season premiere rating the week before.  Jersey Shore on MTV also drifted down (losing a tenth of a rating point to a 2.9), and Teen Mom 2 (also on MTV) tumbled half a rating point to […]

> The week of network scheduling is all a build-up to each network’s Upfront presentation to advertisers, a show that’s as slickly entertaining as the network knows how to make it.  There are production numbers and stunts, surprise celebrity appearances and clever pre-taped mini-movies.  ABC, over the last few years, has had Jimmy Kimmel do […]

  Some drops from last week’s premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> Football is like crack for TV networks. FOX:  The NY Giants/Green Bay playoff game was massive, and since it ran until 8:12PM on the east coast, the giant SIMPSONS number, currently a 6.8, will end up adjusted.  Given the atypically huge lead-in for the evening and the adjustments, it’s hard to tell just how […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###