NETWORK FINALS:  HAWAII 5-0 gained 0.1 in final numbers, but both the new and rerun episodes of MASTERS OF ILLUSION lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Lifetime led another slow Friday on cable, as THE RAP GAME rose 0.03 to […]

  NBC did November sweeps the old school way last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  A CHRISTMAS STORY wasn’t merry at all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.05 to 0.52, with the lead-in hour up 0.08 to 0.30.  Food Network’s DINERS, DRIVE-INS & DIVES gained 0.03 to 0.30.  TLC’s 90 DAY FIANCE “first look” special was at […]

NBC eked out a narrow victory Tuesday, averaging a 2.3 Adult 18-49 rating in prime time.  America’s Got Talent returned to the air with a 2.7 rating from 8-10 pm, exactly where it was on July 24, the last Tuesday telecast before the Olympics.   This time last summer (Tuesday, August 16, 2011) AGT scored a 2.9 rating. […]

NOTE: NFL Preseason pre-emptions for CBS (New York), FOX (San Francisco-Oakland), and CW (Atlanta) may lead to adjustments in final numbers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

  Tuesday is NBC’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s coverage of NCAA BASKETBALL continued to dominate Saturday cable, filling up 5 of the day’s Top 10 slots with ratings ranging from 0.75 to 0.36.  Sports also took the #2 slot, with Fox Sports 1’s […]