Note that although NBC aired a national PRESEASON NFL game last night, other local stations aired competing local games, so there may be an unusual number of adjustments this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

  The time-zone corrected ratings are in for SUPER BOWL XLVII, and thanks to the 35-minute blackout (although excluded from the final game number) making it technically the longest Super Bowl ever, the audience ended up as 108.4M, reversing the recent trend by falling slightly from last year’s (much shorter and earlier-ending) 111.3M haul.  The […]

  It was political wrestling over the physical kind. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

The Daytona 500 on FOX Sunday crushed the competition, averaging a 10.0 household rating and 22 share from 1:30-4:45 in the 70% of the country with local Nielsen meters (in 56 of the largest TV markets).  Last year, the race aired on Monday in prime time due to weather problems on Sunday, earning only a […]

For the second week in a row, FOX is the only network above a 2.0 rating in the prime time weekly average.  NBC is headed for a record low week: the estimated 1.13 falls comfortably below the previous low (week 19 of the season, January 28-February 3).  Week 19 had a pretty good excuse: the […]

A&E’s Duck Dynasty sits atop the cable ranking of all telecasts midway through this week.  Of course, we are saving the top spot for Sunday’s Walking Dead on AMC.  Easter Sunday is one of those rare holidays that don’t really depress TV viewing — AMC should certainly run an original episode Sunday. The lists below show […]

Here are the full week sports ratings for Monday March 16 through Sunday March 22, 2020.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

  Believe it or not, now that it’s far too late and the closing notice has all but been posted, SMASH aired its best episode of the season last night–not remotely what some of us hoped the show would be at the start, not a masterpiece by any stretch of the imagination or anything to […]