Game 7 of the World Series Wednesday night averaged a 5.6 adult 18-49 fast national rating, which we are estimating will go up to around a 6.6 6.64 adult 18-49 rating in the official nationals (after time zone adjustment for this live telecast).  Another record low, but not enormously off the pace of the previous low […]

  It took Game 7 of the World Series, but America finally watched baseball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  THE MCCARTHYS:  Thursday 9:30PM on CBS  – Change the Channel! PLAYERS:  Series creator Brian Gallivan, and because up till now he’s been a junior-level TV writer (on Happy Endings and Are You There, Chelsea?), showrunner Mike Sikowitz, a much more seasoned sitcom vet whose recent credits include Rules of Engagement and Welcome To the […]

NETWORK UPDATE:  WORLD SERIES GAME 6 adjusted up to 3.5 in final numbers.  THE VOICE and MARRY ME swapped 0.1s, the former up and the latter down.  Both NCIS and PERSON OF INTEREST rose 0.1, tying the latter with CHICAGO FIRE for the 10PM lead.  THE FLASH gained back 0.1 of the morning’s loss. Ratings […]

Game 6 of the World Series Tuesday night averaged a 3.0 adult 18-49 fast national rating, which we are estimating will go up to around a 3.5 adult 18-49 rating in the official nationals (after time zone adjustment for this live telecast).  Previous record low for Game 6 (a 5.7 in 2013 for Boston-St. Louis, a […]

  Perhaps Game 7 of the World Series will do what Game 6 didn’t. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  NETWORK UPDATE:  ABC’s numbers came down after the Dallas airing of MONDAY NIGHT FOOTBALL was removed, with DANCING WITH THE STARS reduced by 0.2, and CASTLE by 0.3.  On CBS, 2 BROKE GIRLS held its morning number, but THE MILLERS lost 0.1 to a still lower series low 1.7; however, SCORPION gained 0.1.  The […]

  Things could have been worse for CBS last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]