DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Game 4 of the World Series on FOX averaged a 2.3 preliminary […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  WORLD SERIES GAME 3 averaged a 2.5 adult 18-49 rating in […]

  NETWORK UPDATE:  There were no changes from this morning’s numbers.  The CBS portion of THURSDAY NIGHT FOOTBALL adjusted to 5.3, up 1.2 from last week’s final network number. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): The NFL Network piece of THURSDAY NIGHT […]

  CBS’s season of THURSDAY NIGHT FOOTBALL ended with a bang. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Game 2 of the World Series Wednesday night on FOX averaged a 3.4 adult 18-49, matching Game 1’s young adult rating.  Actually, if we look at the rating to two decimal places rather than the archaic one-tenth of a rating point, Game 2 (3.40) is slightly ahead of Game 1 (3.38).  But any reasonable person […]

  NETWORK UPDATE:  WORLD SERIES GAME 2, just like Game 1, adjusted up by half a point to 3.4 in final numbers.  That is at least closer to last year’s Game 2 final number, which was 3.6.  Elsewhere, CRIMINAL MINDS gained 0.1, as did THE MIDDLE, THE GOLDBERGS and MODERN FAMILY, but BLACK-ISH lost 0.1.  […]

  The World Series is 0 for 2. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Clunk.  Game 1 of the World Series averaged a 3.4 adult 18-49 rating Tuesday, setting a new record low for the opening game of the Fall Classic.  The previous record low was a 3.6 in 2012 for San Francisco-Detroit and 2006 for St. Louis-Detroit.  For the record, the high in the Nielsen PeopleMeter era is a 12.4 adult […]