Goodbye, I FEEL BAD. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  Neither of last night’s special events were particularly special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting their existing schedules.  (Click “read more” to see the latest chart.)NBC.  NBC continues to promote fewer priorities each with massive levels of […]

  BROADCAST FINALS ABC:  THE ROOKIE held at 0.53, THE ROOKIE: FEDS dipped 0.03 to 0.33, and WILL TRENT was down 0.02 to 0.27. CBS:  Reruns at 0.36/0.28/0.25. NBC:  NIGHT COURT continued to fall to earth after its big premiere, down 0.19 to 0.55, and AMERICAN AUTO was down 0.06 to 0.32.  LA BREA aired […]

> AWAKE didn’t keep anyone from a full night’s sleep. NBC:  In the universe of NBC these days, you take your glass-half-full where you can get it, and here it is:  AWAKE won its time slot, it was up from its lead-in, it had the network’s highest Thursday 10PM rating of the season, and despite […]

  BROADCAST FINALS ABC:  A run of the original pilot for THE MANDALORIAN (to coincide with the new season starting this week on Disney+) was at 0.29.  20/20 was up 0.03 to 0.34. CBS:  SWAT fell 0.13 to 0.33, followed by reruns at 0.21/0.20. NBC:  LOPEZ VS LOPEZ ticked down to 0.26, YOUNG ROCK gained […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> Without the train-wreck possibilities of the previous week’s Lindsay Lohan event, SATURDAY NIGHT LIVE‘s ratings last night were down about 20%.  That’s a bit below the season average, suggesting Hill, despite his breakout Moneyball success, still isn’t a household name, but the 2.6 in 18-49s was still more than double the rating for any […]