> Let’s face it, “season finale” is a euphemism for what tonight’s episode of THE RIVER almost certainly was in reality:  the SS Minnow from Gilligan’s Island is more likely to make a return voyage than the Magus is of continuing to float down the Amazon.  So what went wrong with The River, a thriller […]

  BROADCAST FINALS ABC:  An NBA PLAYOFFS game at 0.68. CBS:  Returning from a rerun week, SWAT sipped 0.02 to 0.39, FIRE COUNTRY lost 0.03 to 0.41, and BLUE BLOODS was down 0.05 to 0.30. NBC:  LOPEZ VS LOPEZ, back from a rerun week, gained 0.02 to 0.31, GRAND CREW held at 0.19, and DATELINE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>FOX is beginning to stabilize around a 5 rating on Wednesday night with American Idol.  CBS declined almost a full rating point from last week, but it had a good excuse: two-thirds of its line up was repeat programming.  And yet The Eye stayed in second place, above a 2 rating.  ABC also had a […]

  BROADCAST FINALS ABC:  JEOPARDY MASTERS was steady at 0.50.  After a rerun, THE GAME SHOW SHOW was down 0.02 to 0.28. CBS:  SURVIVOR gained 0.04 to 0.71.  The series finale of TRUE LIES was up 0.05 to 0.22. NBC:  The CHICAGO franchise included MED up 0.07 to 0.47, FIRE up 0.05 to 0.49, and […]

  LAST MAN STANDING hit a low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

>CBS won Easter Sunday with the help of The Masters and a guy named Bubba, while the other networks, largely in repeats, failed to average above a 2 rating throughout the evening.                          Nightly Primetime Average Sunday         ABC    CBS    FOX […]

  BROADCAST FINALS:  FOX’s MLB game was at 0.42.  On CW, MASTERS OF ILLUSION gained 0.02 to 0.04, and TOTALLY WEIRD & FUNNY was at 0.04/0.04 compared to last week’s 0.02/0.01.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The STANLEY CUP FINALS game was at 0.50 on TNT, 0.16 on TBS and […]