>With about one week of network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating), each network’s marketing strategies are starting to emerge. FOX is putting its chips on X-Factor and New Girl, and to some extent Terra Nova with shorter form spots. The table below summarizes […]
BROADCAST FINALS: ABC’s NBA game led primetime at 0.79. NBC’s SNL dropped a tenth to 0.82. On CW, GREAT CHOCOLATE SHOWDOWN premiered at 0.09, and WORLD’S FUNNIEST ANIMALS was up 0.03 to 0.07. Broadcast Official Nationals Program Ratings Chart CABLE HIGHLIGHTS: ESPN’s COLLEGE BASKETBALL was at 0.59/0.43/0.36/0.32/0.31, and TOP RANK BOXING was […]
> Another TV year is officially in the books, and the statuettes have been handed out to prove it. Since the Emmys end at 8PM LA time for the convenience of East Coast eyes, by midnight the main parties are trailing off, and those winners lucky enough to still have jobs for the new season […]
BROADCAST FINALS ABC: The line-up aired for the first time since December 16. STATION 19 rose 0.06 to 0.75, GREY’S ANATOMY jumped 0.17 to 0.78, and BIG SKY was up 0.03 to 0.30. CBS: Airing for the first time since January 27, YOUNG SHELDON fell a tenth to 0.63, and UNITED STATES OF AL […]
A typical summer Tuesday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]
> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]
BROADCAST FINALS: CBS’s coverage of the NCAA TOURNAMENT was dominant, with the late afternoon game on top at 2.73, and the primetime game at 1.86. ABC’s NHL game was at 0.24. CW’s originals were at 0.06/0.05. Broadcast Official Nationals Program Ratings Chart CABLE HIGHLIGHTS: The NCAA TOURNAMENT towered over cable as well, […]
BROADCAST FINALS ABC: A pair of vintage GREY’S ANATOMY reruns were at 0.27, followed by a SUPERSTAR special at 0.23. CBS: The 8-9:30PM shows returned from a rerun week, with YOUNG SHELDON down a tick to 0.47, UNITED STATES OF AL up 0.02 to 0.46, and GHOSTS up 0.04 to 0.60. HOW WE ROLL […]