As was the case last Thursday, NFL PRESEASON coverage is likely to lead to widespread adjustments from the preliminary ratings, so we’ll hold our analysis until finals this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

FOX came in with a 3.2 Adult 18-49 rating for the MLB All-Star Game last night in the official nationals.  This was the lift we expected this morning from the fast nationals and proved to be enough to claim a rebound (albeit tiny) from an all-time low last year.  The news was not as good with viewers […]

The second night of the London Summer Olympics (and the first night of competition featuring Beach Volleyball, Men’s Gymnastics Qualifying, and Swimming — including the official changing of the guard as Michael Phelps failed to make the medal stand in his first try while the younger Ryan Lochte took the gold) averaged an 8.2 rating […]

  REEF BREAK ended its summer quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

NBC’s Stars Earn Stripes is showing all the appeal of host General Wesley Clark’s 2004 Presidential campaign: the show plummeted to a preliminary 1.1 Adult 18-49 rating at 9 pm last night, down from its already weak 1.7 premiere rating last week.  At 8 pm, a repeat America’s Got Talent pulled the identical rating, showing that series has no […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday May 7 and Sunday May 8, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. Triple Crown: Kentucky Derby Saturday 3.92 rating […]

Because primetime football affected 3 of the networks, last night’s numbers are still something of a mess, but this much is clear–the Emmys were down. ABC:  The EMMY AWARDS fell 10% from last year to 3.8, and speculation will center on the combination of increasingly cable-centric awards going to less-watched shows, the tedium of Modern […]