Because primetime football affected 3 of the networks, last night’s numbers are still something of a mess, but this much is clear–the Emmys were down.
ABC: The EMMY AWARDS fell 10% from last year to 3.8, and speculation will center on the combination of increasingly cable-centric awards going to less-watched shows, the tedium of Modern Family winning every year, and the limited appeal of host Jimmy Kimmel, whose younger guy demo is exactly the group that watches football on NBC.
NBC: Preliminary numbers for SUNDAY NIGHT FOOTBALL have the New England/Baltimore game at 8.1. That’s down considerably from the 9.1 preliminary number for the NFL game that faced off against last year’s Emmys.
CBS: The football overrun extended all the way past 8PM, boosting a delayed 60 MINUTES to what is currently a 3.1. After that, reruns took over at 1.0.
FOX: A much shorter football overrun didn’t do much for the network, which ran animated repeats highlighted by 1.8 for FAMILY GUY.
Tonight, at long last, the 2012-13 broadcast television season begins! The night actually doesn’t look all that different from last Monday, since NBC and FOX had gotten a jump on the competition with an early start. But CBS and ABC join the fun tonight, where key questions wil include: how will PARTNERS fit in to the CBS sitcom line-up? Can REVOLUTION hold up against fresh competition? Can THE MOB DOCTOR survive into October? We’ll know in 24 hours. (Oh, and CW airs the “season” finale of THE LA COMPLEX.)
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