Even more than most Sundays, last night there was football… and everything else. ABC:  A dismal night for the network’s scripted shows.  With a football overrun stretching into the 8PM hour on FOX, ONCE UPON A TIME (featuring an episode that strayed from the path of the season’s central storyline for an hour about the […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.4, down 1.6 from last week’s game.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was at 0.59, down 0.18 from last week.  TNT’s NBA doubleheader was at 0.41/0.34.  On A&E, […]

In addition to the four usual NFL time periods on Sunday (two 1:00 pm games, a 4:30 pm national game and the 8:30 game on NBC), Thanksgiving day featured a national NFL tripleheader.  Of all the games this week, the 12:45 Thanksgiving game on CBS was the highest-rated (15.2 household rating in the 56 metered […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

CBS’s second half of the Sunday NFL doubleheader did a terrific 17.0 HH rating in the metered markets (mostly Pittsburgh at Dallas between 4:30 and almost 8:00 pm). NBC’s Sunday Night Football at 8:30 pm averaged a 15.2 HH rating in the 56 metered markets (San Francisco at New England, briefly interrupted by President Obama’s […]

      NETWORK FINALS:  After adjustment, CBS’s PRESEASON NFL game fell 0.2 to 1.1.  Local preemptions for other preseason games led to additional changes.  On ABC, the entire line-up fell 0.1 in final numbers, On NBC, the AMERICA’S GOT TALENT rerun dropped 0.3 and DATELINE was down 0.2.  FOX’s MASTERCHEF reruns lost 0.1-0.2.  On […]

February Sweeps stunts by NBC and CBS both fail. NBC:  The network aggressively promoted last night’s SVU because it featured Mike Tyson as a guest star, but the show dropped 0.2 to 1.5, in 4th place for its hour.  CHICAGO FIRE had an even steeper fall, down 0.3 to 1.8, but that was enough to […]

  As it turned out, there wasn’t room for two shows about homicidal true believers on the network airwaves, and The Following is occupying that space.  CULT hasn’t yet been canceled by CW after its pair of miserably low-rated airings, but it faces the next-worst fate, sent away to the wilderness of Fridays at 9PM, […]