NETWORK UPDATE:  The entire CW line-up was down in final numbers, MASTERS OF ILLUSION by 0.1 and the reruns of WHOSE LINE IS IT ANYWAY and PENN & TELLER: FOOL US by 0.2, suggesting that sports preemptions may have inflated the initial ratings.  Elsewhere, the changes were all in reruns:  an extra 0.1 for […]

  Things went about as expected on the night of the NFC Championship Game. NBC:  We expect the NFC CHAMPIONSHIP GAME to adjust to 18.8 once west coast timezones are taken into account.  You can find more detail about the football playoff (and other weekend sports) ratings in Mitch Metcalf’s SKEDBALL post.  The game gave […]

  Ratings in key for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Lifetime’s WHITNEY movie dominated Saturday cable at 1.67, and actually the night was stronger for the network than the chart currently indicates, because a pair of post-movie documentary and music specials occupied the #2-3 slots at […]

  SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact that the Games didn’t justify a cost that probably exceeded $1 billion, between rights ($775M alone) and production costs over the 18 days of […]

  Everything was either down or steady on a quiet night. CBS:  BIG BROTHER took honors for the night, but fell 0.2 from last week to 2.0.  EXTANT held at last week’s series low 1.0. NBC:  AMERICA’S GOT TALENT dropped 0.2 to 1.8, and TAXI BROOKLYN held at 0.9, but those shows usually exchange 0.1 […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 1.8.  In addition, the SWAT rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s season premiere of JERSEY SHORE: FAMILY VACATION easily topped Thursday cable, although at 0.83/0.83, it was far below […]

        NETWORK FINALS:  20/20 lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up a tenth to 0.58, with the pre-show hour up 0.08 to 0.33.  ESPN’s NBA doubleheader was at 0.57/0.42.  On Discovery, GOLD RUSH […]

  FOX’s new THURSDAY NIGHT FOOTBALL deal kicked off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]