>Nobody wanted to watch TV last night. ABC: The premiere of Shonda Rhimes’ SCANDAL tied PRIVATE PRACTICE‘s 2.1 season low, a very unencouraging start. This followed new series lows for GREY’S ANATOMY and MISSING (2.8 and 1.4, respectively), making for a night of failure. FOX: AMERICAN IDOL fell to a series low 3.8, but even […]

        NETWORK FINALS:  OLYMPICS coverage adjusted up 0.1 to 6.9 in final numbers.  In addition, the MADTV rerun lost 0.1.   CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, up 0.01 from last week to 0.82. OWN’s THE HAVES AND HAVE NOTS slipped 0.06 to 0.79.  On Freeform, PRETTY LITTLE LIARS lost […]

  In its 2nd week, DON’T didn’t. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Last night’s numbers were generally slightly up from last Tuesday, but still minimal. NBC:  AMERICA’S GOT TALENT rose 0.1 to 2.5, enough to win the night.  Similarly, a new episode of OFF THEIR ROCKERS was up 0.1 to 1.0–although that was just slightly above the 0.9 a rerun got in the preceding half-hour. ABC:  […]

        NETWORK FINALS:  The DEMOCRATIC CANDIDATES DEBATE adjusted to 2.5.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s Lakers vs. New Orleans NBA game was dominant at 1.01, with the Milwaukee vs. Toronto game at 0.49.  On History, CURSE OF OAK ISLAND returned from a […]

        NETWORK FINALS:  KEVIN CAN WAIT, GOTHAM and JANE THE VIRGIN gained 0.1 in final numbers, and QUANTICO lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game was on top of Monday cable at 1.71, while NBC Sports Net’s NHL […]

> It was a good night to be airing football. ABC:  PAN AM has moved swiftly from “potential hit” to “possible survivor,” but it’s not time to bring out the air sickness bags just yet.  The real culprit of the night was DESPERATE HOUSEWIVES, which was down a staggering 35% from last year’s season average.  […]

  NETWORK UPDATE:  MODERN FAMILY and IT’S THE GREAT PUMPKIN, CHARLIE BROWN gained 0.1 in final ratings, as did THE MYSTERIES OF LAURA and RED BAND SOCIETY. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): AMEICAN HORROR STORY: FREAK SHOW (FX) fell a heavy […]