The strategy of reducing AMERICAN IDOL to one night a week isn’t working out as planned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  Cable ratings will be fragmentary until tomorrow, but here are some numbers worth noting: MAD MEN‘s Season 6 finale was, despite some viewers’ misgivings about this season, the show’s highest-rated finale ever, with 2.7M total viewers.  (AMC didn’t release 18-49 numbers, but Mad Men has always skewed old.)  That was 200,000 more viewers than […]

Here are the full week sports ratings for Monday April 18 through Sunday April 24, 2022. Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day). Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week last year: […]

  NETWORK UPDATE:  The CW rerun of MR MAGOO’S CHRISTMAS CAROL came down 0.1, and that was it for adjustments from preliminary ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): A GOLD RUSH special on Discovery held the top slot on Friday cable, […]

  Most of the networks returned to their Tuesday line-ups after a Super Tuesday break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  Another weak network Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  2 […]

        NETWORK FINALS:  There were no adjustments from Wednesday’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The series finale of FX’s THE AMERICANS rose 0.03 to 0.22.  The season finale of Freeform’s FAMOUS IN LOVE dropped 0.03 to 0.08.   NBC Sports Net’s STANLEY CUP […]

  The first Thursday BIG BROTHER of the season won the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]