The networks found little that was tasty in their Halloween bags last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

FOX won again last night, the final Thursday of the May Sweep.  An uptick in American Idol was partially erased by a downtick in Touch.  CBS was mostly original last night, although the key contributor (Big Bang Theory) was a repeat, bringing the night half a rating point below last week’s level and moving CBS from second to […]

        NETWORK FINALS:  WINTER OLYMPICS coverage adjusted to 4.8, and ABC’s NBA game to 0.8.  In addition, the rerun of THE RESIDENT lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NBC Sports Net’s piece of WINTER OLYMPICS coverage accounted for half […]

  NETWORK UPDATE:  BLUE BLOODS gained 0.1 in final numbers.   Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH topped Friday cable, down 0.04 from last week to 1.05, with lead-out PACIFIC WARRIORS up 0.06 to 0.41 (possibly helped by an unusually long 4-minute overrun for GOLD RUSH into PACIFIC’s hour), […]

  The night’s newcomers showed few signs of life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Thursday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  As expected, both CW shows SUPERNATURAL and ARROW dropped 0.1 after adjustment for their preemption in NY.  Elsewhere, GREY’S ANATOMY gained 0.1 in final numbers, while SWAT lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The night’s ratings-leading NBA PLAYOFFS […]

        NETWORK FINALS:  As expected, ABC adjusted down once local football was removed, leaving DANCING WITH THE STARS down 0.2 to 0.09, and THE GOOD DOCTOR down 0.03 to 1.0.  In addition, MANIFEST lost 0.1 in final numbers for a new low 1.2.           Broadcast Official Nationals Program Ratings […]

  More truncated seasons.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]