NETWORK FINALS:  There were no changes from the preliminary numbers for Friday. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH fell 0.15 from last week, but at 1.27 it was still by far the biggest show on Friday cable, with lead-out DEADLIEST JOB INTERVIEW #2 at 0.54, […]

  NETWORK UPDATE:  The CW rerun of MR MAGOO’S CHRISTMAS CAROL came down 0.1, and that was it for adjustments from preliminary ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): A GOLD RUSH special on Discovery held the top slot on Friday cable, […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.49/0.35.  Discovery’s GOLD RUSH was at 0.42/0.34/0.24 compared to last week’s 0.41/0.27.  Cable news was led by the […]

  NETWORK UPDATE:  AMERICAN IDOL gained 0.1 to 3.0 in final Wednesday numbers (EMPIRE stayed put with its giant 4.0).  BLACK-ISH, however, fell to an even deeper series low, down 0.1 to 1.9.  It would be no shock if ABC swapped BLACK-ISH with THE GOLDBERGS on Wednesdays to get the new show away from the […]

        NETWORK FINALS:  There were no adjustments from the preliminary Saturday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s coverage of the Final Four NCAA TOURNAMENT games naturally led Saturday cable at 3.26/2.99, with its sister networks airing the games featuring local team announcing […]

  NOTE:  due to Election Day, the World Series and other preemptions, comparisons in the text are to prior Tuesdays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  NBC’s continuing coverage of the US OLYMPIC TRIALS showed strength. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for CELEBRITY WHEEL OF FORTUNE, B POSITIVE, SVU and CALL ME KAT.          Broadcast Official Nationals Program Ratings Chart     Top 50 Original Cable Telecasts with Demographic Detail   CABLE HIGHLIGHTS:  TNT’s NBA doubleheader led Thursday cable at […]