>The last night before the February sweep begins.  FOX wins yet again by programming originals, although American Idol is now pacing 34% behind last year’s ratings.  Tonight original episodes will fill each network’s schedule as the February sweep begins.              Nightly Adult 18-49 Rating Wednesday    FOX    CBS    […]

>Last night FOX concluded The X Factor last night and hit a 3.8 Adult 18-49 rating for the night, which might go up to a 3.9 in the official nationals later today.  CBS finished in second place with an all-repeat lineup, while NBC and ABC were around the 1 rating range.  ABC had the most […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

        NETWORK FINALS:  The primetime NCAA TOURNAMENT games on CBS adjusted to 1.3/1.3 in final numbers.  Elsewhere, DATELINE fell 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Friday cable was once again all about the NCAA TOURNAMENT, with 15 of the Top 20 slots going […]

>NBC Monday fast national ratings for The Sing-Off and Rock Center will be inflated by one or two tenths because Minneapolis affiliate KARE will be carrying the Monday Night Football game locally (Vikings at Packers).  Minneapolis-St Paul is market #15, with 1.5% of the TV population.  Rock Center might see a real bump in ratings […]

>A sub-par Sunday Night Football game turned in a 5.7 Adult 18-49 rating in the fast nationals last night on NBC.  The game will probably go up to a 6.0 or 6.1 in the official nationals, enough to win the night but far away from the 10 rating for competitive games. FOX benefited from a 6.7 […]

Week 37 of the broadcast season (May 28-June 3) recently concluded, the first full week of summer as defined by the broadcasters with almost all scripted shows in repeats and summer reality shows dominating the airwaves.  The results were not pretty.  NBC won the week with a 1.48 rating with Adults 18-49 (thanks to America’s […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]