>NBC finished the week and began the year with a terrific finale for Sunday Night Football, the Dallas Cowboys at New York Giants, a quasi-playoff game with the winner (the Giants) taking the NFC East title and a ticket to the playoffs.  The game’s prime time portion averaged a preliminary 8.7 rating with Adults 18-49 […]

>Compared to last year, CBS is closest to the the network rating on the same night last November.  FOX is still way up over the final Thursday of the 2010 November sweep, and ABC and NBC are way down year-to-year.  On The CW, the theatrical flop Beneath the Blue managed only a 0.8 rating from […]

> Fast National ratings for CBS Monday programs will be inflated slightly.  The CBS station in Baltimore (WJZ) is carrying the ESPN Monday Night Football game locally (between the Baltimore Ravens and Jacksonville Jaguars).  A non-network affiliated station in Jacksonville is carrying the game there and will not disturb the fast nationals.   Baltimore is […]

NBC led the broadcast networks last night with a 1.6 Adult 18-49 rating from 7-11 pm in the preliminary fast nationals, although ESPN’s coverage of the NBA Eastern Conference Finals and HBO’s Game of Thrones are certain to pull ahead when the cable ratings are available tomorrow morning.  NBC started relatively slowly with Dateline at […]

There was plenty of original programming available on Thursday, but viewers wanted only one familiar friend. CBS:  Back-to-back reruns of THE BIG BANG THEORY were the highest rated shows of the night, with 2.1 and 2.4 ratings–nothing else on the networks even got close to a 2.  Even though the PERSON OF INTEREST and MENTALIST […]

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee events.  Last night was a perfect example: a preliminary 8.1 Adult 18-49 rating in prime time […]

FOX won the night with two hours of The X Factor, a preliminary 3.5 Adult 18-49 rating from 8-10 pm.  This is up one tenth from the 3.4 premiere last Wednesday and could possibly rise to a 3.6 in the official nationals, but FOX had to be hoping for a bigger lift from last week without […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]