More declining finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individual apparatus finals, and beach volleyball.  The night started slowly, as it usually does, with a 5.5 Adult 18-49 rating in the 7:00 half hour, building […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  As The Joker would say:  Here… We… Go. After weeks of semi-starts and special “previews” of new shows racking up big numbers against minimal competition, the real 2012-13 TV season gets underway tonight.  Each day this week (except Saturday, which in TV terms doesn’t exist). we’ll look at the hour-by-hour battles to come, our […]

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correctly.  This assumes a fast-to-official nationals increase of about 14%, similar to Game 1’s […]

NBC continues to drop on Tuesday (as the number of Voice hours returns to a normal weekly level and the ratings of those remaining h0urs declining sharply).  The 2.3 adult 18-49 rating from 8-11 pm last night for NBC compares to a 3.2 average for the first eight Tuesdays this fall.  CBS held steady (its 2.5 last […]

The Voice hasn’t run out of steam just yet. NBC:  The cycle finale of THE VOICE hit a 4.9, way up from last week and even more impressively, up half a point from last spring’s finale.  Even a rerun of the previous night’s episode at 8PM managed a 2.4, in 2d place for its hour.  […]

Tangle with football at your peril. ABC:  For reasons best known to itself, ABC decided to do battle with the AFC Championship Game on CBS.  The results were, not surprisingly, bad:  ONCE UPON A TIME and REVENGE both hit season lows of 2.4 and 1.7, down 0.4 and 0.3 from last week.  A 10PM SHARK […]