NETWORK FINALS:  ABC’s NBA game adjusted to 0.83, and FOX’s PBC BOXING adjusted to 0.38.  In addition, the reruns of ELLEN’S GAME OF GAMES and SVU were respectively down to the next-lowest tenth and by two-tenths.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Lifetime’s […]

“Only” a 9.7 rating with Adults 18-49 for NBC in prime time last night — a little better than the same night in Beijing but actually lagging behind the same night in Athens.  But they’ll be back into the double-digit demo rating territory tonight with the Women’s Gymnastics individual medals at stake. Through six nights […]

ABC’s Friday makes its season debut. ABC:  SHARK TANK, PRIMETIME and 20/20 all arrived for the new season with great consistency:  1.7/1.7/1.8.  That was enough to win every hour (and the night), although none too impressively considering that they were facing reruns in almost every direction. FOX:  What turned out to be a burned-off “bonus” […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

NBC is on track to win its third Tuesday in a row according to the preliminary fast nationals.  Last week was a bit of an aberration because of the presidential debate but October 9 and 23 were more normal weeks in which CBS’s erosion has allowed NBC to sneak ahead.  FOX and ABC continue to […]

Last night ABC won prime time easily with a 2.2 fast national rating with adults 18-49 for the thrilling overtime upset of Stanford over Oregon.  We estimate that the game will go up to around a 2.5 rating in the official nationals (which will properly count the Pacific time zone, scheduled to be released Tuesday […]

SEASON TO DATE through 12 weeks (through Sunday, December 16, 2012, including adjusted fast national ratings for the last three nights): NBC is averaging a 2.76 adult 18-49 rating in prime time (up 20% from the same period last year). CBS is in second place with a 2.37 (down 14%). FOX is in third place with […]

American Idol returned to the air last night, winning the night handily but continuing the show’s long slide from phenomenon to mere mortal status.  The two-hour premiere last night averaged a 6.0 adult 18-49 rating from 8-10 pm, down 19% from last year’s premiere (7.4 rating) and down 38% from the 2011 premiere (9.7 rating). Next […]