FOX took control of Monday night with a double dose of Gordon Ramsay.  Hell’s Kitchen at 8 (2.4 rating) and MasterChef at 9 (2.3) combined for a 2.4 preliminary rating from 8-10 pm with Adults 18-49.  Last year FOX averaged a 1.5 on the same night with an original MasterChef at 8 (1.8) and repeat House at 9 (1.2). NBC finished second on the […]

NBC does the other networks a favor. NBC:  AMERICA’S GOT TALENT didn’t air last night in favor of a FEAR FACTOR special, which shot a hole in the network’s ratings for the night.  Fear only managed a 1.3, and that pulled AMERICAN NINJA WARRIOR down to 1.4, off half a ratings point from its last […]

NBC  averaged almost a 10.5 Adult 18-49 rating in prime time the week of July 30-August 5, a cool 814% improvement over the same early-August week a year ago.  NBC deftly kept the weekly rating in double digits by excluding the relatively low-rated half hours Friday at 8:00, Saturday at 8:00, and Sunday at 7:00. […]

  Very little change from last week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

A happy Halloween for Grimm. NBC:  The 1.5 for busted pilot MOCKINGBIRD LANE probably isn’t enough to bring the costly project back from the grave.  However, the boost it gave GRIMM–at 1.9, the highest-rated show of the night, with its biggest number by far this season–provides a suggestion as to how NBC should be programming […]

Only one network aired its regular line-up on Thanksgiving night… and it probably should have thought twice. FOX:  The Washington/Dallas NFL game ran about 20 minutes into primetime, meaning that the network’s numbers will change when final ratings are released.  But the preliminary 2.5 for THE X FACTOR and particularly the 1.5 for GLEE suggest […]

  The X Factor cycle finale dominated a night of specials and reruns. FOX:  X FACTOR‘s 3.1 was down a substantial 0.7 from the last cycle finale, but was still enough to win on a weak holiday season night. ABC:  The night started with 1.4 for yet another Charlie Brown special, then the CMA COUNTRY CHRISTMAS special only […]

SUNDAY SPORTS.  Sunday was the extremely powerful doubleheader of the NFC and AFC Championship Games (26.1 and 27.9 Household ratings, respectively, in the 70% of the country covered by the 56 markets with local Nielsen meters).  Early in the day before football started, NBC managed a 1.4 rating for its second day of the strike-shortened […]