Olympics minus 1. ABC:  Possibly in the belief that its activities qualified for Olympic medals, viewers thronged to WIPEOUT, giving it a 2.2 that was up 0.5 from last week.  ROOKIE BLUE was also up a bit to 1.5, winning its hour, and ABC took the night. CBS:  The night fell apart at 10PM, when […]

Viewers have the same lack of interest in the DEMOCRATIC NATIONAL CONVENTION that they did in the Republicans. FOX:  Without the burden of convention coverage, and with its HELL’S KITCHEN/MASTERCHEF double-bill at 2.5/2.7, the network romped away with the night. NBC:  AMERICA’S GOT TALENT‘s 2.3 was the highest-rated non-FOX show of the night, but it’s […]

  Very little change from last week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

NBC Monday moved up again, a 4.3 Adult 18-49 prime time rating in the fast nationals (probably a 4.4 in the official nationals). CBS and ABC are even with recent weeks.  FOX earned a 1.3 in the fast nationals for Game 2 of St Louis vs San Francisco.  We’ll say the game goes up to […]

Even more than most Sundays, last night there was football… and everything else. ABC:  A dismal night for the network’s scripted shows.  With a football overrun stretching into the 8PM hour on FOX, ONCE UPON A TIME (featuring an episode that strayed from the path of the season’s central storyline for an hour about the […]

FOX had a very strong NFL Sunday doubleheader.  The late afternoon time period (4:30 pm ET games) was the highest-rated of the four slots (as usual) with a 14.8 household rating in the 56 metered-markets that cover 70% of the country.  The extraordinary number was the first half of the doubleheader at 1:00 pm, a […]

Scandal takes the next step. ABC:  Over the past few weeks, SCANDAL has been rocketing into a Season 2 hit, and with last night’s typically deliriously nutty hour (good coup d’etat vs bad coup d’etat!), it zoomed to a new high, up 0.4 to 2.8.  That gave it a dominant win for the hour, and […]

THE WEEK.  For the recently completed week ending Sunday (February 4-10, 2013), CBS won again with a preliminary 3.35 adult 18-49 rating for the week.  This week’s win is driven by last night’s Grammy Awards (preliminary 10.3 demo rating, a stunning drop from last year’s 14.1 Grammy Awards).  In fact, last year CBS won Grammy week with […]