Returnees were steady or slightly down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

THE MASKED SINGER may have found its lead-out. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Note that although NBC aired a national PRESEASON NFL game last night, other local stations aired competing local games, so there may be an unusual number of adjustments this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> NBC narrowly won Monday night with a weakening Voice still the highest-rated show on the night with young adults.  CBS was back with its regular schedule, all in originals.  While the 8:00-9:30 CBS schedule is on track to finish just below previous season lows, 9:30-11:00 is slightly ahead of season lows for those programs.   […]

>With ABC and CBS in repeats in the first night after the February sweep concluded, American Idol rebounded a bit, while NBC had a very quiet opening for the new drama Awake.                 Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    ABC    03.01.2012   […]

>CBS took the night off last night, handing FOX a Tuesday victory.  FOX is finally getting its original episodes going in anticipation of tonight and tomorrow’s American Idol return.  Otherwise, the night was extremely quiet.  Tuesday is night begging for some rebuilding — too many 2-rated shows (or lower) taking up space.        […]