NETWORK FINALS:  There were significant adjustments (to the next tenth) for SHARK TANK, MACGYVER and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was at 0.49/0.33/0.16 compared to last week’s 0.42/0.34/0.24.  ESPN’s NBA doubleheader was at 0.41/0.31.  On VH1, RUPAUL’S […]

The networks premiered their Wednesday nights last night (mostly), and they finished in the order we forecast back in May (FOX #1, CBS and ABC fighting for #2, and NBC a distant #4).  But three of the four networks are well below our predicted rating levels and well below the ratings from the Wednesday premiere […]

Saturday night’s grudge match between NCAA college football on ABC (Notre Dame at Oklahoma) ended up with a 2.9 rating with Adults 18-49, actually beating Game 3 of the World Series on FOX (San Francisco at Detroit) at a 2.8 rating. Among all viewers (aged 2 or over), older-skewing baseball had the edge, however.  Game […]

SEASON TO DATE through nine full weeks (60 nights of official ratings and 3 nights of adjusted fast nationals through Sunday, November 25, 2012): NBC is averaging a 2.84 adult 18-49 rating in prime time (up 23% from the same period last year). CBS is in second place with a 2.29 (down 20%). FOX is in […]

LAST NIGHT.  Christmas came again to NBC in the form of last night’s Sunday Night Football game, the final regular season game of the year but which actually was an extra playoff game.  Washington defeated Dallas in a game that awarded the NFC East title and more importantly the final playoff spot.  The game received a 9.2 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

Even the one football game no one cares about can score well enough to win the night. NBC:  The PRO BOWL, a game so uninteresting that there’s been recurring discussion about ending it altogether, had a 3.3 in preliminary numbers (down around 10% from last year), but that was sufficient for NBC’s last Sunday win […]

THE WEEK.  For the recently completed week ending Sunday (February 18-24, 2013), ABC will claim a rare victory with a preliminary 3.42 adult 18-49 rating in prime time, its best weekly showing of the year by far (thanks, of course, to The Oscars).  And even better for ABC, this is better than last year’s Oscar week (3.14 […]