And after 9 hours of delay, we have… ratings!  Which look pretty much as expected, despite the new Nielsen methodology.  Of course, with a night of reruns and faded specials on almost every network, it’s not clear if we’d recognize a change even if one was there.  Next week will be much more telling. DEMOGRAPHIC […]

UPDATE at 3:40 pm PT: Fast nationals for Monday 12.28.2015 scheduled for release at 5:00 pm PT (8:00 pm ET), an unusually late hour for a data release. But this has been a most unusual day. UPDATE at 2:25 pm PT: Next update at 3:30 pm PT.  Around that time, Nielsen will either announce a data […]

      NETWORK UPDATE:  Both CW reruns, the IHEARTRADIO JINGLE BALL and WHOSE LINE IS IT ANYWAY, lost 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  There wasn’t much original programming on Christmas night to hang on the tree.  Once again, our Top 150 chart reaches all the […]

    NETWORK UPDATE:  After adjustment for local THURSDAY NIGHT FOOTBALL preemption, the reruns of THE BIG BANG THEORY, LIFE IN PIECES and MOM all went down 0.1 in final Christmas Eve numbers.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  There was so little original cable programming on Christmas Eve that our […]

  Even SUNDAY NIGHT FOOTBALL quieted for the holidays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows; […]

NOTE: CBS fast nationals inflated by local broadcast pre-emptions for NFL (Redskins at Eagles aired nationally on NFL Network) in Philadelphia (KYW) and Washington, DC (WUSA). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and […]

  NBC chose Christmas Night to whack its biggest loser. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

NOTE: We won’t have Thursday cable ratings until next week, but it’s a good bet that NFL Network’s THURSDAY NIGHT FOOTBALL will dominate the eventual Christmas Eve ratings.  Meanwhile, the San Diego at Oakland game likely had very little impact on the broadcast fast nationals.  With two west coast teams involved, any local broadcast pre-emptions […]