DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>American Idol rebounded last night, pushing FOX to another Thursday win.  But CBS was the real winner last night.  With mostly repeats, they earned a strong second place finish on the night with four comedies and a drama.  Most likely next fall, a configuration like last night’s will dominate this important night when original episodes […]

>ABC wins the night but has a fairly disappointing debut of GCB.  Additionally, all the networks — including ABC — are down significantly versus the same night last year.  The four broadcast networks have seen a collective 2.5 rating points just disappear from Sunday night, more audience scattering to cable and other activities.     […]

>American Idol returned to the air down 26% from last year.  It still dominates the night, but it raises many questions.  Is the singing contest sub-genre tired as a whole?  Did X Factor lessen interest in Idol‘s return?  Are viewers tiring of the Idol judges?  And most intriguingly, is this a good sign or a […]

>A rare night of December originals on the broadcast networks Sunday night.  The Sunday Night Football game between the Detroit Lions and New Orleans Saints drew a 6.5 Adult 18-49 fast national rating from 8:30 onward, a number which we expect to rise to a 7.3 in the official nationals.  NBC Sun 9.25 10.2 10.9 […]

> The big news last night was the second telecast of Grimm, NBC’s bit of good cheer from an otherwise dismal fall.  The second episode scored a 1.8 Adult 18-49 rating in the fast nationals, down from a 2.1 premiere but still enough to win a typically lackluster Friday time period.  Chuck declined to a […]

>Terra Nova managed to do what almost no new show can pull off — a week two rating equal to the premiere.  Looking at the entire night, CBS continues to own Monday, while FOX is in the game now and ABC has totally blown its lead.  NBC remains a non-factor on Monday.  FOX is breathing […]

FOX edged NBC again on Monday night, while ABC premiered The Glass House, which caused viewers to flee. The combo of Hell’s Kitchen (2.5 preliminary 18-49 rating last night) and MasterChef (2.3) combined to give FOX a first place 2.4 rating Monday night. Although one of the Gordon Ramsey shows might see an upward adjustment […]