NETWORK UPDATE:  RUNNING WILD lost 0.1 in final numbers.  It’s worth noting that the high preliminary ratings for PENN & TELLER: FOOL US (0.6) and WHOSE LINE IS IT ANYWAY (0.7) didn’t lose anything after adjustments. CABLE HIGHLIGHTS:  MTV debuted its new Monday line-up, with AWKWARD. at 0.72 (up a healthy 0.22 from November’s season […]

  NETWORK UPDATE:  HAWAII 5-0 gained 0.1 in final numbers, as did the night’s SHARK TANK rerun.  There was an 0.1 dip for one of the WHOSE LINE IS IT ANYWAY reruns. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Discovery owned Friday cable, with […]

  College sports controlled 5 of the top 6 slots on Saturday cable, with ESPN’s COLLEGE BOWL games led by the primetime game at 1.72, with afternoon games at 0.92 and 0.63, and COLLEGE BASKETBALL on ESPN2 at 1.08 and 0.41.  (Plus another college basketball game at 0.33.)  The sports was broken up by a […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT telecast adjusted to 1.3/1.3/3.0 (the latter hour being the Duke game), compared to 1.4/1.1/2.4 on last year’s parallel night.  Elsewhere, DYNASTY dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Friday cable was dominated once again […]

  NETWORK UPDATE:  There was no change for the NBC sitcoms.  BIG BROTHER, however, climbed 0.1 to an even higher 2.1.  GANG RELATED slipped 0.1 to 0.7, and the CW reruns were both down 0.1. THURSDAY CABLE:  The cable night was all about Pawn and History Channel, as the 2 half-hours of PAWN STARS were […]

  ABC’s hopes for AMERICAN IDOL diminished. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).   ABC:  AMERICAN IDOL fell […]

  The night was driven by football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  A terrible night for everyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]