Small bumps for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

NBC hopes last night’s Revolution rating was an April Fool’s joke. Last night’s ratings compared to the comparable night last year, in this case March 26 instead of April 2 because the NCAA Champsionship was played in early April last year. NBC:  REVOLUTION fell to a series low 2.3 last night, down 0.3 from last […]

  BROADCAST FINALS:  The highest-rated broadcasts of the day were CBS’s NCAA TOURNAMENT Round 2 games at 1.26/2.36/2.48/1.71.  ABC’s NHL game was at 0.20.  FOX’s WORLD BASEBALL CLASSIC coverage was at 0.67.  On CW, the new MASTERS OF ILLUSION held at 0.05, and WORLD’S FUNNIEST ANIMALS ticked down to 0.04.   Broadcast Official Nationals Program […]

>Game 7 of the World Series averaged a 6.8 Adult 18-49 rating in the fast nationals.  Given the usual bump in the official nationals (to account properly for the Western time zones), we are estimating the official national rating for the game to be around a 7.9.  Assuming that number, FOX would average a 7.2 […]

  THE MASKED SINGER was dominant on a night with many declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

NOTE: The preliminary ratings below are inflated by multiple major-market pre-emptions for NFL preseason games, impacting each network. We’re not going to attempt any analysis of the numbers until the finals are in this afternoon.  We will point out, though, that the adjustments shouldn’t affect how shows on a network rate relative to one another, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

      NETWORK FINALS:  As expected, football adjustments weren’t kind to ABC, where THE GREAT CHRISTMAS LIGHT FIGHT and THE BACHELOR special both dropped 0.3.  In addition, BETTER LATE THAN NEVER lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT […]