>American Idol is stabilizing in the high-5 rating area on Thursday and a 6 rating on Wednesday, while Grey’s Anatomy had a good night on ABC and The Office hits a new low on NBC (though still the network’s highest-rated comedy at a 2.5).                Nightly Adult 18-49 Rating […]

>NBC finished the week and began the year with a terrific finale for Sunday Night Football, the Dallas Cowboys at New York Giants, a quasi-playoff game with the winner (the Giants) taking the NFC East title and a ticket to the playoffs.  The game’s prime time portion averaged a preliminary 8.7 rating with Adults 18-49 […]

>It was a surprisingly good night for network television last night with three networks up over the same night last year and only NBC flat to marginally down versus last year.  ABC led the way with the 45th Country Music Awards, up a tenth of a rating point over last year’s edition.  FOX’s The X […]

  The holidays kicked in, with only one non-rerun on broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

>As expected, it was an odd night on the broadcast networks.  FOX’s Monday line-up was delayed 55 minutes by a very long (11 innings, 4 hours 25 minutes) ALCS Game 2 that started around 4 pm ET.  The primetime portion of the game (8:00-8:55) did a solid 3.4 preliminary 18-49 rating, but it didn’t help […]

The NBA ruled the airwaves again last night, with a preliminary 5.8 Adult 18-49 rating. This will probably go up to over a 7 rating in the official nationals when the west coast viewing is properly factored in, putting Game 2 on track to beat Game 1’s 6.9 rating. UPDATE: Game 2 came in at […]

NBC stumbles toward the Olympics. NBC:  AMERICA’S GOT TALENT continued to fall as it heads to its season finale, with a 2.6 that (barely) won its hours but was down from last week.  LOVE IN THE WILD edged up a bit to 1,3. FOX:  The cooking duo continues to thrive, as HELL’S KITCHEN/MASTERCHEF scored a […]

NBC held on to win another Tuesday last night, with a soft 2.1 Adult 18-49 rating from 8-11 pm (down from a 2.3 last week and the fairly routine 2.2-2.3 before the Olympics started).  America’s Got Talent remains the highest-rated show on the night, but it drifted down to a 2.5 from 8-10 pm last night […]