NBC’s Deception premiered to a 2.0 adult 18-49 rating in the fast nationals last night (very close to our 1.9 rating forecast).  Look for the series to go down a few tenths from here in the next few weeks.  Biggest Loser (2.4 rating from 8-10 pm) beat our 2.1 rating forecast and is off to a solid start. […]

  THIS IS US didn’t miss a step. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS: ABC:  THE GOLDBERGS gained 0.04 to 0.58, THE WONDER YEARS was up 0.04 to 0.43, THE CONNERS returned from a rerun week down a tenth to 0.51, and HOME ECONOMICS ticked up to 0.30.  A MILLION LITTLE THINGS returned from last week’s preemption steady at 0.28. CBS:  SURVIVOR fell 0.17 to 0.84, […]

      NETWORK FINALS:  ABC’s Alabama vs. USC game adjusted up 0.1 to 2.5 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE ORIGINALS:  COLLEGE FOOTBALL dominated Saturday cable, with games and related programming occupying 11 of the Top 12 slots.  (ESPN alone had 10 of those, […]

CBS’s second half of the Sunday NFL doubleheader did a terrific 17.0 HH rating in the metered markets (mostly Pittsburgh at Dallas between 4:30 and almost 8:00 pm). NBC’s Sunday Night Football at 8:30 pm averaged a 15.2 HH rating in the 56 metered markets (San Francisco at New England, briefly interrupted by President Obama’s […]

The Presidents Day holiday will cause delays for national television ratings (live+same day cable and broadcast) for several days.  As a rule of thumb, national holidays that close banks, stock markets or post offices also impact Nielsen ratings (MLK Day, Presidents Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas and New Year’s). After this […]

New arrivals didn’t change very much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 5.8, down half a point from last week.  On ABC, 10 DAYS IN THE VALLEY fell 0.1 in final numbers to an even worse 0.5 premiere.  On CBS, 60 MINUTES and NCIS: LA each gained 0.1, but WISDOM OF THE CROWD lost the same.   […]