A dull summer Friday for viewers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  Basketball led a slow night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CW:  […]

SUNDAY SPORTS.  Sunday was the extremely powerful doubleheader of the NFC and AFC Championship Games (26.1 and 27.9 Household ratings, respectively, in the 70% of the country covered by the 56 markets with local Nielsen meters).  Early in the day before football started, NBC managed a 1.4 rating for its second day of the strike-shortened […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 6.2, up 1.6 from last week’s game.  In addition, FLIRTY DANCING gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s DARE ME had a moderate premiere at 0.21.  That’s about the same as […]

  NETWORK UPDATE:  The night’s only adjustment was a 0.1 bump for the rerun of CASTLE. CABLE HIGHLIGHTS:  The holiday weekend shook the crown of GAME OF THRONES, which fell 0.61 from last week to 2.53, dropping it to 2d place for the night behind the 2.87 NBA PLAYOFFS game on TNT.  Elsewhere on HBO, […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game held at 1.6, and FOX’s game rose 0.3 to 1.5.  In addition, RUNNING WILD gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL games and related programming occupied the Top 8 slots on […]

  BROADCAST FINALS ABC:  Returning from an off-week, PRESS YOUR LUCK gained 0.03 to 0.46, and GENERATION GAP was down 0.06 to 0.35.  THE CON premiered at 0.23. CBS:  After reruns at 0.31/0.30, BIG BROTHER returned up 0.07 to 0.78, followed by another rerun at 0.20. NBC:  Reruns at 0.21/0.28/0.20. FOX:  Reruns at 0.24/0.12/0.10. CW:  […]

  NETWORK UPDATE:  FOX’s Notre Dame vs. Stanford COLLEGE FOOTBALL game adjusted up to 2.0 in final numbers, while ABC’s Oklahoma vs. Oklahoma State game stayed at 1.4.  In addition, DATELINE lost 0.1. Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN and COLLEGE FOOTBALL were in virtually sole possession of Saturday cable, with […]