HOME ECONOMICS didn’t have a great 2nd week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  MACGYVER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  News was on the minds of many as they tuned into Friday cable, with the 4PM hour of CNN’s LEAD WITH JAKE TAPPER on top with 0.57/0.80/2.9M, and with […]

>On an otherwise typically sluggish Friday night of broadcast television, one program topped a 2 rating: ABC’s 20/20 from 10-11 pm, smartly pegged to the enormous $640 million MegaMillions jackpot.  The news magazine trotted out stories of past lottery winners, busted fortunes, and the math and “winning strategies” behind the bouncing lottery balls.   The timely […]

        NETWORK FINALS:  There were no changes from the preliminary Saturday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL ruled Saturday cable, and it was a big day for ESPN, which led with the ORANGE BOWL at 3.12 and the FIESTA BOWL at […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

        NETWORK FINALS:  FOX’S Big 10 Championship  COLLEGE FOOTBALL game adjusted to 2.7, and ABC’s ACC Championship ended up at 1.6.  Both CBS’s reruns of NCIS: NEW ORLEANS and CRIMINAL MINDS fell 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  With […]

  NBC’s Monday swung into midseason. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>The May Sweep kicked off last night.  Fast national ratings for Adults 18-49 follow.  Highlights to come.                    Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    ABC   04.26.2012   2.9    1.4    2.6    2.2   THIS WEEK 04.19.2012   3.1 […]