Week 2 continued to shift downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  NCIS and NCIS: NEW ORLEANS gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game led Tuesday cable at 1.87.  The sports motif continued with 0.80 for NBC Sports Net’s NHL PLAYOFFS game.  Discovery had the top […]

        NETWORK FINALS:  Because THE MICK aired twice on the west coast, at both 5PM and 8PM, it adjusted up a healthy 0.4 to 2.8. SUNDAY NIGHT FOOTBALL adjusted to 7.4, up a point from the Christmas night game.  RANSOM, however, lost 0.1 in final numbers, and the FAMILY GUY rerun dropped […]

        NETWORK FINALS:  Things didn’t get better for THURSDAY NIGHT FOOTBALL in finals, which adjusted to 3.4, down 1.1 from last week’s game.  There were no other changes from morning numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The pinch was felt on the NFL […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 6.2, down 1.3 from the final rating for last year’s Sunday night opener.  Afternoon football brought plenty of other adjustments:  on CBS, 60 MINUTES lost 0.1, while BIG BROTHER gained the same, and on FOX, the MASKED SINGER preview special gained 0.3, while the […]

  BROADCAST FINALS ABC:  Returning from a rerun week, HOLEY MOLEY gained 0.02 to 0.38, THE CHASE was up 0.06 to 0.36, and WHO DO YOU BELIEVE was at 0.23. CBS:  Reruns at 0.35/0.27/0.28. NBC:  AMERICA’S GOT TALENT was steady at 0.64, and DANCING WITH MYSELF was down 0.06 to 0.30. FOX:  Reruns at 0.21/0.17. […]

  AFTERNOON UPDATE:  SVU’s 0.1 upward adjustment meant that it, too, beat AMERICAN IDOL on Wednesday.  MIXOLOGY also came up 0.1, as did each of the reruns that preceded it on ABC. WEDNESDAY CABLE:  A very slow night on cable, as the NBA game on ESPN led with 1.0, and AMERICAN PICKERS (0.9) was behind […]