Things aren’t getting easier for ONCE UPON A TIME. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  The only change from this morning’s numbers was a 0.1 bump for BIG BROTHER. CABLE HIGHLIGHTS:  ESPN dominated with its coverage of the NBA DRAFT, scoring 1.53 for the draft telecast itself (all nearly 5 hours of it–we don’t have an hour-by-hour breakdown), 1.01 for the pre-show, and 0.71 for the post show SPORTSCENTER.  […]

  BROADCAST FINALS ABC:  With the help of an late afternoon NBA PLAYOFFS lead-in, a rerun of AMERICA’S FUNNIEST HOME VIDEOS was at 0.51.  After that, AMERICAN IDOL rose 0.09 to 0.79, and THE ROOKIE returned from a week off up 0.02 to 0.37. CBS:  60 MINUTES was up 0.02 to 0.57, THE EQUALIZER dropped […]

  Hockey surpassed Broadway and game shows. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  BROADCAST FINALS ABC:  Night 2 of the NFL DRAFT was at 0.45 on broadcast, down 0.02 from last year. CBS:  COME DANCE WITH ME dipped 0.02 to 0.25.  Airing for the first time since April 8, BLUE BLOODS fell 0.09 to 0.31, and BLUE BLOODS was down 0.03 to 0.38. NBC:  THE BLACKLIST fell […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Wednesday cable at 0.61/0.51.  MTV’s THE CHALLENGE jumped 0.17 to 0.50, with the AFTER-SHOW at 0.23, and the lead-in RIDICULOUSNESS at 0.21/0.20.  […]

A night, sadly, for news shows. NBC:  We don’t know at this time what the ratings have been for the 24-hour cable news networks that have been covering the Aurora shootings non-stop since Thursday night.  Friday evening, the broadcast networks joined the coverage, and NBC devoted 2 primetime hours of DATELINE to the story, with about […]

  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): As usual on Saturdays, sports took up most of the top cable slots.  The top-rated original show of the night was ESPN’s telecast of the HEISMAN TROPHY presentation, which was at 0.98 in the P18-49 […]