A pair of veterans returned from their holidays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS […]

  AGENT CARTER was creditable, if not heroic, in its debut. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Another week of prime time ratings, and only FOX can claim a full week average over a 2 rating with adults 18-49 for the week ending last night.  ABC has a particularly steep decline versus the same week last year, which included The Oscars. Weekly Rating Feb 25-Mar 3 18-49 Rating Vs Last Year FOX 2.19 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NOTE: Saturday’s fast nationals for each broadcast network are inflated by local […]

A good night for those seeking true love and serial killings. FOX:  A big sigh of relief was breathed at FOX as THE FOLLOWING bounced back to 2.8, up 0.4 from last week (and the episode ended with a cliffhanger that should keep the show going into next week).  The result looked particularly good because […]

  Essentially, right now you could air a reading of the US budget after The Voice and do some kind of number. NBC:  THE VOICE continued on its merry way, up 0.2 from last Tuesday’s installment to 4.3.  The first half of THE NEW NORMAL‘s season finale got the plum lead-in and rose 0.6 from […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]