Fans of HANNIBAL shouldn’t get too excited about its preliminary 0.8 series finale rating.  NFL PRESEASON coverage made these early numbers all but worthless, with preemptions that included ABC in Cleveland (CLE-TB) and Baltimore (WAS-BAL), NBC in New York (NYJ-NYG) and Washington DC (WAS-BAL), and FOX in Chicago (CHI-CIN) and Minneapolis (MIN-DAL).  We’ll look […]

  The shows that fell last week didn’t bounce back. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A historically bad night. FOX:  That sound was every FOX executive’s communal indigestion, as once-mighty AMERICAN IDOL hit its all-time low for a regularly-scheduled episode, a 3.0 that was just barely over X Factor‘s 2.8 season average, down 0.6 from last week and an epic 1.6 points from this time last year.  With that […]

        NETWORK FINALS:  The primetime NCAA TOURNAMENT games on CBS adjusted to 1.3/1.3 in final numbers.  Elsewhere, DATELINE fell 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Friday cable was once again all about the NCAA TOURNAMENT, with 15 of the Top 20 slots going […]

  Afternoon adjustments will tell more of last night’s tale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  BROADCAST FINALS ABC:  Airing for the first time since March 28, THE ROOKIE (just renewed) fell a tenth to 0.39, THE ROOKIE: FEDS lost 0.05 to 0.27, and the also just-renewed WILL TRENT was down 0.04 to 0.25. CBS:  The FBI franchise had the mothership down 0.05 to 0.41, FBI: INTERNATIONAL down 0.04 to […]

THE WEEK.  For the recently completed week ending Sunday (February 4-10, 2013), CBS won again with a preliminary 3.35 adult 18-49 rating for the week.  This week’s win is driven by last night’s Grammy Awards (preliminary 10.3 demo rating, a stunning drop from last year’s 14.1 Grammy Awards).  In fact, last year CBS won Grammy week with […]

  NETWORK UPDATE:  Both GANG-RELATED and BLACK BOX went up 0.1 in final numbers, which is a bit heartening for GANG in particular, since it means the show went up–however slightly–from its premiere.  Also up 0.1:  the BACHELORETTE rerun. THURSDAY CABLE:  Soon ABC will be airing the Finals, but for now the NBA PLAYOFFS are […]