Basketball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  Game 1 […]

So much for the monkey. NBC:  ANIMAL PRACTICE lurched into the regular season with an awful 1.4 start, the lowest rated show in primetime (other than on CW) last night.  GUYS WITH KIDS did marginally better at 1.6, but that was still deeply in 4th place for its timeslot.  (Incidentally, in other NBC bad sitcom […]

  Another dim night for most of the networks. NBC:  Last night marked the season’s final Friday airing of GRIMM before it moves to Tuesdays, and its send-off was unpromising, a 1.3 that was down 0.2 from its last new episode 3 weeks ago.  As could be expected after last week’s breaking news in Boston, […]

  FOX’s COLLEGE FOOTBALL game, featuring Stanford vs. Notre Dame (1.8) topped ABC’s with Oklahoma vs. Oklahoma State (1.4) in preliminary ratings.  CBS preceded 48 HOURS (0.8) with a trio of holiday reruns:  FROSTY THE SNOWMAN at 1.4, FROSTY RETURNS at 1.2, and THE STORY OF SANTA CLAUS at 0.9.  On NBC, a 2-hour DATELINE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  Newsmagazines and reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  A 2-hour […]

  A good night for THE NIGHT SHIFT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A solid night for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]