The battle for family eyeballs was taken by the reindeer with the shiny nose. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  THE MASKED SINGER remained strong. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS ABC;  AMERICA’S FUNNIEST HOME VIDEOS lost 0.05 to 0.42, AMERICAN IDOL gained 0.06 to 0.65, and THE COMPANY YOU KEEP was down 0.02 to 0.25. CBS:  After powerhouse afternoon NCAA TOURNAMENT games at 1.89/2.75, primetime was up across the board:  60 MINUTES by a tenth to 1.03, THE EQUALIZER by 0.14 to […]

  BROADCAST FINALS ABC:  A broadcast run of THE 1619 PROJECT was at 0.23. CBS:  Reruns at 0.30/0.20. NBC:  Reruns at 0.23/0.23/0.20/0.20. FOX:  MASTERCHEF rose 0.07 to 0.40, and FOOD STARS was up 0.02 to 0.29. CW:  The final season premiere of NANCY DREW was at 0.05, steady with its 2021 premiere.  RIVERDALE jumped 0.04 […]

  A troublesomely low night for NBC. NBC:  AMERICA’S GOT TALENT took a sizable 0.4 hit last night, down to a season low 2.1.  That wasn’t good for CAMP, which tied its 1.0 low.  As to Camp, although one might think the show would skew much younger than reruns of SVU–and it does–its 18-49 rating […]

  A down night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  CRAZY EX-GIRLFRIEND didn’t shake anything up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

The Christmas and New Year’s holidays will cause delays for daily national ratings (live+same day cable and broadcast) for several days. This is how the ratings should roll out the next two weeks. Thursday 12/23 nationals available Monday 12/27 afternoon Friday 12/24 nationals available Tuesday 12/28 morning Saturday 12/25 nationals available Wednesday 12/29 morning Sunday […]