> SMASHWatch is glad it’s on NBC. NBC:  Last night SMASH slipped for the first time below the Mason-Dixon line of network TV ratings, to a 1.9 (and in each of last 3 weeks, the show has declined further when final numbers for the night were released).  This made it the lowest-rated original show on […]

  The 10PM slot was just sad. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> Baseball threw FOX–sorry–a curveball, but there was plenty of bad news for everyone last night. FOX:  Since the playoff game lasted until 8:52PM eastern time, it isn’t clear why FOX didn’t just fill in the 8 minutes left in the hour and go straight to House at 9PM.  But for whatever reason, they ran […]

  BROADCAST FINALS ABC:  Game 2 of the NBA FINALS was at 3.73, virtually equal with 2022’s 3.71. CBS:  Reruns at 0.33/0.31/0.15/0.14. NBC:  Reruns at 0.21/0.30. FOX:  After reruns at 0.11/0.17/0.16, HOUSEBROKEN was at 0.13/0.12 compared to last week’s 0.09/0.09. CW:  Reruns at 0.03/0.05/0.03. TELEMUNDO:  Movies at 0.10/0.12. UNIVISION:  AQUI & AHORA was steady at […]

  One veteran rebounded, while another fell. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  May sweeps didn’t arrive with fireworks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The strategy of previewing sitcoms behind THE VOICE continues to work for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Sunday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  The NFL Sunday Night Football game on NBC is a preliminary 8.0 adult 18-49 rating but that should rise to about a 9.4 in the official nationals when the time zones are adjusted for the […]