Basketball, as always, beat Broadway last night. ABC:  Per Mitch Metcalf:  we have adjusted the 4.6 fast national adult 18-49 rating for NBA FINALS GAME 2  to an estimated 5.4 rating.  However, the 5.4 would still be 17% below the Sunday night game last year (on June 17), a similar decline to Game 1 on […]

  AFTERNOON UPDATE:  BAD TEACHER is already on life support, down another 0.1 in adjusted numbers to 1.4.  As often happens, THE BIG BANG THEORY gained 0.1 at the expense of THE MILLERS.  THE VAMPIRE DIARIES avoided tying its low with an extra 0.1.  All else was as-is–including the series low for AMERICAN IDOL–except that […]

  FOX:  The debut of FOX’s regular Friday night line-up didn’t go very well.  The costs of a Friday move were high for BONES, which plunged 0.8 from this past Monday to a new low 1.2, also down 0.3 from last week’s MasterChef Jr in that slot.  It was only able to edge past NBC […]

  Reminder:  the return of preseason NFL football means that over the next several weeks, games will be aired on many local stations, which will lead to more afternoon adjustments for the networks than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

NBC hopes last night’s Revolution rating was an April Fool’s joke. Last night’s ratings compared to the comparable night last year, in this case March 26 instead of April 2 because the NCAA Champsionship was played in early April last year. NBC:  REVOLUTION fell to a series low 2.3 last night, down 0.3 from last […]

  A big drop for the ACM AWARDS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  CALL ME KAT took a hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]