DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Saturday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  AMERICAN IDOL returned at a lower level. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  THE REAL O’NEALS had a solid start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  March Madness begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

Wednesday fast national ratings: FOX: American Idol still gives its network an easy win on Wednesday night (the 4.0 adult 18-49 rating doubles second-place ABC’s primetime average).  But the singing competition show just keeps dropping, down 15% from last week’s premiere episode and 28% below the comparable episode last year. ABC and NBC rebounded a […]

  NETWORK UPDATE:  The FOX numbers shifted, as MASTERCHEF climbed (to a noteworthy 2.0) and 24 slipped by 0.1.  AMERICAN NINJA WARRIOR was also down 0.1, as was its LAST COMIC STANDING rerun lead-in.  The 8:30PM WHOSE LINE IS IT ANYWAY reruns gained an additional 0.1. MONDAY CABLE:  VH1 and USA had their usual places […]

  It was cooking night on broadcast TV . FOX:  MASTERCHEF dominated everything around it with 2.0/2.5 over its two hours. ABC:  What have become the burn-offs of canceled FAMILY TOOLS and HOW TO LIVE WITH YOUR PARENTS (FOR THE REST OF YOUR LIFE) continued with series lows for both (each down 0.1 from last […]

  A slow night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]