A downward trend swept most of the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Note:  CBS numbers below inflated by local pre-emptions for ESPN NFL MONDAY NIGHT FOOTBALL in Minneapolis (for all of local primetime) and Seattle (for the first hour of local primetime).  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

  ABC’s annual New Year’s Eve win was even wider than last year’s. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  AFTERNOON UPDATE:  In adjusted numbers, all the 8PM shows (except DADS) went up 0.1, still leaving AGENTS OF SHIELD and NCIS down a respective 0.4 and 0.7 for the night.  THE GOLDBERGS went down 0.1, putting it 0.2 behind NEW GIRL in the 9PM battle of the sitcoms.  At 10PM, CHICAGO FIRE declined 0.1, […]

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 rating during prime time on Sunday (estimated from the 35.3 non-time-zone-adjusted fast national rating).  Last year, NBC scored a 7.66 rating […]

The Christmas and New Year’s holidays will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next two weeks. Thursday 12/24 nationals available Monday 12/28 afternoon Friday 12/25 nationals available Tuesday 12/29 morning Saturday 12/26 nationals available Wednesday 12/30 morning Sunday 12/27 […]

  The veterans showed why they’re still the elite. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

    The night was all FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  The NFC CHAMPIONSHIP GAME […]