> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our season finale review is here).  In the world of broadcast networks, ONCE UPON A […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

A small cloud in NBC’s perfect Monday playground? NBC:  Last night REVOLUTION hit a new series low of 2.8.  That still makes it a tremendous hit, one that dominates its timeslot and indeed the 10PM hour in general… but it’s the show’s 3rd consecutive drop, and the timing is bad.  Revolution will only air 3 […]

  MAKING IT exited quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  BROADCAST FINALS ABC:  With a big 2.48 lead-in from an afternoon NBA PLAYOFFS game, AMERICA’S FUNNIEST HOME VIDEOS jumped 0.24 to 0.73, and AMERICAN IDOL was up 0.15 to 0.92.  A SUPERSTAR special was at 0.32.  CBS:  60 MINUTES dropped 0.06 to 0.42, THE EQUALIZER slipped 0.02 to 0.40, the series finale of EAST […]

  Nothing on network television last night was able to do better than a 1.3 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Last night’s breakout star has a day job.  Someone sign the President to a development deal… in four years. CW:  The gambit of launching EMILY OWENS MD while the debate occupied all the other broadcast networks didn’t work, as the show debuted with a weak 0.5.  That didn’t even hold the 0.6 lead-in it had […]