30 Rock sinks like a stone. NBC:  Yes, things could get worse for NBC’s Thursday.  30 ROCK, making its final season debut, kicked off with a dreadful 1.3, down in every measurable respect (last season’s premiere, last season’s finale, last season’s average, Community‘s premiere last season in that timeslot).  That being the case, you almost […]

> Say goodnight, CHUCK. NBC:  Fittingly enough, Chuck bid adieu to the airwaves with a decent (season-high) but unremarkable 1.3 rating that didn’t win either hour but was in the hunt.  Creatively, too, the show stayed true to its vision of a grand romance masquerading as a sci-fi/spy thriller parody, silly but also unapologetically emotional.  […]

Note: The preliminary numbers below for NBC contain viewing the Baltimore-Buffalo NFL Divisional playoff game in most of the country (the roughly 75% of the country living in the Eastern and Central time zones). The preliminary NBC numbers below contain viewing of local programming in the West. The official nationals next week will synchronize the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  The Golden Globes were a tad less golden this year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  A down night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Only 2 networks did battle with ESPN’s CFP Championship. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> Two of the fall’s most publicized new shows premiered last night, to very different results. FOX:  The House of Murdoch won the night, as well as the biggest headline:  all those ads showcasing the goofy charm of Zooey Deschanel paid off big-time, and NEW GIRL‘s 4.8 rating (slightly updated from Mitch Metcalf’s report) was […]