THE WEEK.  For the recently completed week ending Sunday (February 11-17, 2013), FOX won with a preliminary 2.11 adult 18-49 rating in prime time, down from last week’s 2.25 rating but still ahead of the horrible performances by the other networks. CBS will fall to second place with a preliminary 1.89 adult 18-49 rating, down from last week’s Grammy-boosted 3.32 […]

  Note that although NBC aired a national PRESEASON NFL game last night, other local stations aired competing local games, so there may be an unusual number of adjustments this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

  The return of SHARK TANK led the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  WICKED CITY became too bad to live. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

NFL PRESEASON. The fast nationals for all networks below are inflated by a one- or two-tenths of a rating point by NFL Preseason pre-emptions in the following major markets: ABC (Cleveland, Buffalo) CBS (Kansas City, Miami) NBC (New York) FOX (Detroit, New Orleans) CW (Atlanta, Charlottte) Since adjustments are likely to affect all networks, we’ll […]

  A much-hyped episode of THE BACHELOR tied THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  ABC’s premieres were dim. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Another week of prime time ratings, and only FOX can claim a full week average over a 2 rating with adults 18-49 for the week ending last night.  ABC has a particularly steep decline versus the same week last year, which included The Oscars. Weekly Rating Feb 25-Mar 3 18-49 Rating Vs Last Year FOX 2.19 […]