So much for that FLASH crossover bounce for SUPERGIRL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  AFTERNOON UPDATE:  BAD TEACHER is already on life support, down another 0.1 in adjusted numbers to 1.4.  As often happens, THE BIG BANG THEORY gained 0.1 at the expense of THE MILLERS.  THE VAMPIRE DIARIES avoided tying its low with an extra 0.1.  All else was as-is–including the series low for AMERICAN IDOL–except that […]

  The first Thursday BIG BROTHER of the season won the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Sunday preliminary broadcast ratings: 60 Minutes and the CBS 7:00-7:30 half hour specifically inflated by 10 minutes of the end of Masters coverage from 7:00-7:10 pm (mostly the monumentally awkward and amazingly tense ceremony in “Butler Cabin,” where the Green Jacket is awarded).

  A trio of shows premiered last night, but only one did so impressively. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Thanks to the State of the Union Address, there was virtually no original programming on the broadcast networks last night. ABC:  You’d think things were set up perfectly for THE TASTE to overperform, with nothing but reruns against it in the pre-speech 8PM slot, but it only managed to tie CBS for the hour, falling […]

Today we continue our AUDIENCE MAP series, which started with a look at the debut of FOX’s Empire and the premiere night trends for American Idol.  This week we take a look at some of the biggest sports telecasts in the past 12 months.  As a reminder, the audience shares for 30 distinct gender-age groups […]

  Some strong numbers, but network erosion continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]