FRESH OFF THE BOAT got off to a fair start, even airing against FOX’s new monster hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

This past sports weekend was all about the Wild Card playoffs: four games arranged by the NFL in ascending order of audience appeal.  Sure enough, as the weekend progressed, the ratings steadily increased with each passing game.  The first game between the Bengals and Texans Saturday at 4:30 (16.2 HH rating in the 56 large markets with […]

A bad night for most. CBS:  SURVIVOR returned from its hiatus with its lowest cycle premiere ever, a 2.4 that was down 0.7 from last Spring’s start.  The show ran 90 minutes, and CBS filled in the gap with a 1.6 BIG BANG THEORY rerun before CSI had a 2.1, just barely ahead of the […]

    OSCAR FINALS:  The accelerated final ratings for the Oscar telecast have been released, and the 18-49 rating climbed only to 9.1, a record-setting low (and an ugly 1.4 lower than 2016).  There were 32.9M total viewers, which just managed to dodge 2008’s record low of 32M.  We’ll see in the months to come […]

  ABC and CW had local MONDAY NIGHT FOOTBALL preemptions and may be subject to adjustment in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  For the moment, BIG BROTHER is ahead of preseason football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Another bad debut for a CBS drama. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]