With the other 3 networks in reruns, FOX and NBC prospered. FOX:  An “event” GLEE that dealt (albeit in a superficial, gimmicky way) with the issue of school shootings gave the show a 2.4, an increase of 0.4 from its last episode and the show’s best rating in over a month.  Prior to that, […]

  The lead was shared by a 56-year old special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Nothing on the networks got past a 1.5 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Add CMA FEST to the list of yearly specials with hefty ratings drops. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Play ball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. FOX:  The […]

  Musical competition on CBS seemed to dent AMERICAN IDOL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Only one network aired its regular line-up on Thanksgiving night… and it probably should have thought twice. FOX:  The Washington/Dallas NFL game ran about 20 minutes into primetime, meaning that the network’s numbers will change when final ratings are released.  But the preliminary 2.5 for THE X FACTOR and particularly the 1.5 for GLEE suggest […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).