NETWORK UPDATE:  In adjusted ratings, BEAUTY & THE BEAST declined by 0.1 from this morning’s numbers, while MASTERCHEF and THE BACHELORETTE gained 0.1.  (No change for MISTRESSES or 24.) MONDAY CABLE:  LONGMIRE returned to A&E at 0.7, down 0.2 from last season’s premiere and finale, and also down about 10% from its 2013 premiere […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

> Clip shows aren’t what they used to be. FOX:  The network tipped off that it knew its 25TH ANNIVERSARY SPECIAL wouldn’t be much of an event by airing it on the last pre-Sweeps Sunday of the season.  The lazy show (its major event, held until the last 10 minutes:  a reunion of the In […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). With two preseason NFL games this past week (Friday and Saturday), CBS jumped to the top of the networks in prime time for the week ending Sunday.  (Last week, FOX had two games and claimed the […]

  Season finales continue not to thrill. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Another low night for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

> It was all trick and no treat last night, especially for one of the networks. FOX:  The network can blame Halloween for distracting some of its family audience, and cite the atypical competition from ABC’s Shrek special, but a 2.1 for TERRA NOVA is still quite alarming.  With only a few episodes remaining until […]

  FRESH OFF THE BOAT continued to look promising for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]