> AMERICAN IDOL returned to the schedule, towering over everything… except its own past. FOX:  Idol came back with a 7.4, which naturally squashed all its competition.  In fact, it beat the ratings of the other 4 broadcast networks combined.  And yet… the number was down 24% from last season’s Wednesday premiere.  Last year’s 9.8 […]

  BROADCAST FINALS:  ABC’s NBA game was at 0.57.  CBS’s BELLATOR MMA was at 0.18.  NBC’s SNL was up 0.09 to 0.78.  FOX’s COLLEGE BASKETBALL was at 0.10.  CW’s WORLD’S FUNNIEST ANIMALS gained 0.02 to 0.08.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE BASKETBALL was at 0.82/0.52/0.49/0.35/0.32/0.26 on ESPN, and 0.13/0.13/0.11/0.08/0.03 […]

> After 2 nights of sinking numbers, stability returned to the ratings on Wednesday. ABC:  All in all, a good night.  The first half of the evening was down a tenth or so here and there, but the network got help where it mattered.  HAPPY ENDINGS is now hitting its stride in viewership as well […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  This wasn’t what NBC had in mind. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Embattled ABC fared the best on a slow night. ABC:  LAST MAN STANDING was down 0.2 from last week to 1.2, but things improved after that, as THE NEIGHBORS held at 0.9, SHARK TANK was easily the highest rated show of the night on any network, steady at 2.0, and 20/20 rose 0.3 to […]

  Viewers had little interest in a documentary series about 1969. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]